Insight Market Research
Insight Market Research is one of the most experienced video mystery shopping companies in Europe. We have a broad spectrum of expertise in various sectors that includes high street stores, car showrooms, tyre retailers, hotels, fast food outlets, travel agents, pubs, supermarkets, and even on trains, buses and airlines. We are therefore well positioned to advise our clients on the most appropriate mystery shopping programmes for their needs.
Well planned mystery shopping can be used to recognise and reward good staff performance, motivate and encourage improved performance or identify any weaknesses in systems, process or personal performances that can be rectified through changes or training. Focusing on these areas leads to improvements in customer satisfaction levels, improved customer retention levels, increases in sales and profits.
With the current economic climate making the business world increasingly competitive, the need to monitor customer service through mystery shopping has never been greater, as only the highest performing companies will survive.