About us

Insight Market Research Ltd have been successfully helping companies improve their customer service for over 25 years.

Insight Market Research was founded in 1991, and were pioneers of covert Video Mystery Shopping to companies in the UK. Since then we have worked with clients linked to virtually every significant market sector and we now have many of the country’s largest retailers and service providers amongst our satisfied client base.

Our business philosophy is built around delivering only the highest quality research programmes. To assist with this we have developed an extensive team of highly experienced and motivated staff.

By working in close partnership with our clients, we are able to provide the depth of insight, advice and support needed to bring forward change and improvements in customer service.

Why Choose Insight Market Research?

  • Established in 1991.
  • Pioneers of Video Mystery Shopping.
  • Experts in all area of Mystery shopping.
  • Worked with a wide variety of business sectors.
  • Successfully carrying out thousands of mystery shopping assignments per month.
  • Have a team of over 25,000 field researchers throughout the UK mainland and Ireland.
  • Passionate about customer service.

What we offer

Here at Insight Market Research we offer a wide range of bespoke products and services that will help and support your business in a positive way.

Find out more


Insight Market Research turned around our project in an extremely short timescale and at short notice, ultimately providing us with invaluable feedback that has provided us a platform from which we are able to further enhance our customer experience proposition. I would not hesitate to recommend Insight for their professional and efficient service.
Head of Retail Operations, Oldrids & Co Ltd

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