About us

Insight Market Research Ltd have been successfully helping companies improve their customer service for over 25 years.

Insight Market Research was founded in 1991, and were pioneers of covert Video Mystery Shopping to companies in the UK. Since then we have worked with clients linked to virtually every significant market sector and we now have many of the country’s largest retailers and service providers amongst our satisfied client base.

Our business philosophy is built around delivering only the highest quality research programmes. To assist with this we have developed an extensive team of highly experienced and motivated staff.

By working in close partnership with our clients, we are able to provide the depth of insight, advice and support needed to bring forward change and improvements in customer service.

Why Choose Insight Market Research?

  • Established in 1991.
  • Pioneers of Video Mystery Shopping.
  • Experts in all area of Mystery shopping.
  • Worked with a wide variety of business sectors.
  • Successfully carrying out thousands of mystery shopping assignments per month.
  • Have a team of over 25,000 field researchers throughout the UK mainland and Ireland.
  • Passionate about customer service.

What we offer

Here at Insight Market Research we offer a wide range of bespoke products and services that will help and support your business in a positive way.

Find out more


It’s important to us that our programme is innovative and gives real tangible results to work with and Insight Market Research has given us clear insight into the service we provide to our customers. This has led to big improvements in the execution of our service and the training we provide to our teams. They are extremely professional and have helped us through the development of a highly rewarding Mystery Shopping programme. I would have no hesitation in recommending Insight Market Research to any business looking to run a tailored mystery shopping programme.
Head of Retail, GANT

Stay in the loop

Keep up to date with news and insights from us.