About us

Insight Market Research Ltd have been successfully helping companies improve their customer service for over 25 years.

Insight Market Research was founded in 1991, and were pioneers of covert Video Mystery Shopping to companies in the UK. Since then we have worked with clients linked to virtually every significant market sector and we now have many of the country’s largest retailers and service providers amongst our satisfied client base.

Our business philosophy is built around delivering only the highest quality research programmes. To assist with this we have developed an extensive team of highly experienced and motivated staff.

By working in close partnership with our clients, we are able to provide the depth of insight, advice and support needed to bring forward change and improvements in customer service.

Why Choose Insight Market Research?

  • Established in 1991.
  • Pioneers of Video Mystery Shopping.
  • Experts in all area of Mystery shopping.
  • Worked with a wide variety of business sectors.
  • Successfully carrying out thousands of mystery shopping assignments per month.
  • Have a team of over 25,000 field researchers throughout the UK mainland and Ireland.
  • Passionate about customer service.

What we offer

Here at Insight Market Research we offer a wide range of bespoke products and services that will help and support your business in a positive way.

Find out more


We approached Insight Market Research Ltd regarding mystery shopping in Germany as a result of a successful project they were already running in the UK. They have since been carrying out research for us on a weekly basis throughout our entire network of German branches and the quality of the services they provide has always been first class. I would have no hesitation in recommending them to anyone requiring a cost effective and flexible mystery shopping provider.
National Rental Manager, Enterprise Rent-a-Car

Stay in the loop

Keep up to date with news and insights from us.