Physical Mystery Shopping

Physical or ‘Written Reporting’ Mystery Shopping is arguably the most widely used form of Mystery Shopping evaluation. Locations are visited by members of our experienced Mystery Shopping team, and a paper-based report is completed using a series of weighted questions, which provides data for comparison and incentive purposes.

Physical Mystery Shopping provides significant levels of actionable information, from which training needs can be quickly identified. Improvements can then be put in place to rectify these before any long lasting damage to customer confidence is established.

With a Mystery Shopping team of over 25,000 field researchers throughout the UK mainland and Ireland, we can offer a highly flexible service. We can call on large numbers of researchers quickly and economically, and can schedule a variety of different profiled Mystery Shoppers to suit with any given tasks.

As with Video Mystery shopping, results are provided back to you using our password protected online reporting system, where you are able to view reports using any Windows computer or iOS device including iPads and iPhones.

Benefits of Physical Mystery Shopping.

  • Accurate reporting of what your customers see.
  • Cost effective record of what’s happening in your stores.
  • Can be used to increase staff productivity.
  • Fully flexible to meet your business needs.
  • Excellent tool to measure your customer’s journey.
  • An efficient way of identifying staff in need of further training.
  • An effective deterrent against dishonesty, poor service or bad practice.

What we offer

Here at Insight Market Research we offer a wide range of bespoke products and services that will help and support your business in a positive way.

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We approached Insight Market Research Ltd regarding mystery shopping in Germany as a result of a successful project they were already running in the UK. They have since been carrying out research for us on a weekly basis throughout our entire network of German branches and the quality of the services they provide has always been first class. I would have no hesitation in recommending them to anyone requiring a cost effective and flexible mystery shopping provider.
National Rental Manager, Enterprise Rent-a-Car

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