Physical Mystery Shopping

Physical or ‘Written Reporting’ Mystery Shopping is arguably the most widely used form of Mystery Shopping evaluation. Locations are visited by members of our experienced Mystery Shopping team, and a paper-based report is completed using a series of weighted questions, which provides data for comparison and incentive purposes.

Physical Mystery Shopping provides significant levels of actionable information, from which training needs can be quickly identified. Improvements can then be put in place to rectify these before any long lasting damage to customer confidence is established.

With a Mystery Shopping team of over 25,000 field researchers throughout the UK mainland and Ireland, we can offer a highly flexible service. We can call on large numbers of researchers quickly and economically, and can schedule a variety of different profiled Mystery Shoppers to suit with any given tasks.

As with Video Mystery shopping, results are provided back to you using our password protected online reporting system, where you are able to view reports using any Windows computer or iOS device including iPads and iPhones.

Benefits of Physical Mystery Shopping.

  • Accurate reporting of what your customers see.
  • Cost effective record of what’s happening in your stores.
  • Can be used to increase staff productivity.
  • Fully flexible to meet your business needs.
  • Excellent tool to measure your customer’s journey.
  • An efficient way of identifying staff in need of further training.
  • An effective deterrent against dishonesty, poor service or bad practice.

What we offer

Here at Insight Market Research we offer a wide range of bespoke products and services that will help and support your business in a positive way.

Find out more


It’s important to us that our programme is innovative and gives real tangible results to work with and Insight Market Research has given us clear insight into the service we provide to our customers. This has led to big improvements in the execution of our service and the training we provide to our teams. They are extremely professional and have helped us through the development of a highly rewarding Mystery Shopping programme. I would have no hesitation in recommending Insight Market Research to any business looking to run a tailored mystery shopping programme.
Head of Retail, GANT

Stay in the loop

Keep up to date with news and insights from us.