Video Mystery Shopping

Video Mystery Shopping is the most powerful way of experiencing the reality of service being delivered to your customers. It is the best way to monitor and measure these experiences against any prescribed service standards or sales processes.

It provides an accurate and objective account of the interaction between staff and customers, and as such, is a performance evaluation process that enables you to examine the customer experience from their perspective.

Every Video Mystery Shopping evaluation is conducted by one of our national team of trained researchers using the latest high quality hidden video recording equipment. All Video Mystery Shopping activity is then subjected to rigorous quality control measures at our head office. This includes audio and picture quality (including camera framing), assessor credibility, delivery of personal information, plus brief compliance and reporting accuracy.

Video Mystery Shopping is provided back to you using our password protected online reporting system, where you are able to stream the footage directly to any Windows computer or iOS device including iPads and iPhones.

In the event that a Video Mystery Shopping evaluation does not meet our high standards of delivery, it is repeated without additional charge.

Why choose Video Mystery shopping?

  • Non bias form of Mystery shopping as it excludes all subjectivity.
  • Clear accurate recording of what your customer’s experience.
  • Ensure employees are following any company procedures.
  • Can be used to increase staff productivity and identify those in need of further training.
  • An effective deterrent against dishonesty, poor service or bad practice.
  • HD video quality.
  • Excellent tool to measure and improve your customer’s experience.
  • Can be used as a motivational tool.

Contact us today for a FREE no obligation quote.

What we offer

Here at Insight Market Research we offer a wide range of bespoke products and services that will help and support your business in a positive way.

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It’s important to us that our programme is innovative and gives real tangible results to work with and Insight Market Research has given us clear insight into the service we provide to our customers. This has led to big improvements in the execution of our service and the training we provide to our teams. They are extremely professional and have helped us through the development of a highly rewarding Mystery Shopping programme. I would have no hesitation in recommending Insight Market Research to any business looking to run a tailored mystery shopping programme.
Head of Retail, GANT

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