Web/Internet Mystery Shopping

Website evaluations will allow you to review your online experience from the perspective of your customers. By organising a programme of Web/Internet Mystery Shopping you will gain a deeper insight into how customers use your website and the ease they have in finding items of interest. We can create email inquiries or join online chat sessions, before placing and receiving orders. We are then able to make conflict resolution calls once any items are received to monitor the staff dealing with these issues.

Collectively, this data gathered will clearly detail the strengths and weaknesses of your online presence. Using this information you will be able to monitor performance, improve customer service levels and ultimately increase sales and profitability.

All results are provided back to you using our password protected online reporting system, where you are able to view data directly on any Windows computer or iOS device including iPads and iPhones.

Benefits of Web/Internet Mystery Shopping.

  • Accurate reporting of what your customers see and acknowledge when online.
  • An efficient record of what’s happening when customers visit your website.
  • Excellent tool to measure your customers experience from start to finish.
  • Cost effective way of identifying any areas that need improving.
  • Can assists with development of your web tools to suit your customer’s profile.

What we offer

Here at Insight Market Research we offer a wide range of bespoke products and services that will help and support your business in a positive way.

Find out more


We approached Insight Market Research Ltd regarding mystery shopping in Germany as a result of a successful project they were already running in the UK. They have since been carrying out research for us on a weekly basis throughout our entire network of German branches and the quality of the services they provide has always been first class. I would have no hesitation in recommending them to anyone requiring a cost effective and flexible mystery shopping provider.
National Rental Manager, Enterprise Rent-a-Car

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