Customer Focus Panel

Gathering customer intelligence through the use of Focus Groups is a highly effective method of consumers providing you with direct feedback on any product or service offered.

We will carefully select profiled members from our panel of over 25,000 consumers and with your guidance we will design a bespoke survey which will allow you to learn exactly what your potential customers think. This service is ideal for gathering high volume, impartial data before releasing a new product to market, or for quickly ascertaining whether recent changes implemented to your systems or processes are being delivered successfully in a way that is understood by those who experience them first hand.

All results are provided back to you using our password protected online reporting system, where you are able to view data directly on any Windows computer or iOS device including iPads and iPhones.

Contact us today for a FREE no obligation quote on how we can provide a cost effective solution designed around your individual business needs.

What can you learn from Customer Focus Panels and what benefits can they bring?

  • Direct feedback about new or existing products/services.
  • Learn what consumers notice or don’t notice about a product or service.
  • Cost effective way to avoid making mistakes or errors.
  • High volume feedback and reports generated quickly and accurately.
  • Confirm if your business is meeting or exceeding your customer’s expectations.

What we offer

Here at Insight Market Research we offer a wide range of bespoke products and services that will help and support your business in a positive way.

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It’s important to us that our programme is innovative and gives real tangible results to work with and Insight Market Research has given us clear insight into the service we provide to our customers. This has led to big improvements in the execution of our service and the training we provide to our teams. They are extremely professional and have helped us through the development of a highly rewarding Mystery Shopping programme. I would have no hesitation in recommending Insight Market Research to any business looking to run a tailored mystery shopping programme.
Head of Retail, GANT

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